Leslie Burns

About Leslie

Leslie Burns REALTOR® Home

Subscribe and receive email notifications of new blog posts.




rss logo RSS Feed
About Leslie | 2 Posts
Media | 1 Posts
Medina County | 2 Posts
Organizing | 1 Posts
Real Estate | 3 Posts
March
19

In October of 2020 I was contacted to be a featured REALTOR in Akron/Canton Real Producers Magazine. It's an honor to be featured in the magazine because they feature top producing agents and it's not paid advertising.

This magazine is sent to all real estate agents in the Akron/Canton market. It's a way for other agents to get to know you and your back story. The advertisers in the magazine are those affiliated with the real estate industry (lenders, title agencies, contractors, photographers).

This was such a fun experience because it makes you dig down deep and analyze who you are and how you got here. I was interviewed initially via Zoom to make sure I was the right fit. I completely my questionnaire. We scheduled the photographer. I read through the final and then waited for March to come.

I had no idea how it was going to look or come across but I'm so happy with the magazine feature. I feel like they did a good job capturing who I was and how I got to where I am today. I am SO THANKFUL to be a REALTOR in Medina, Ohio. Thank you to all my clients, friends and family! And thank you to my amazing mom who did everything she could to mold me into the woman I am today.

AKRON / CANTON
Real Producers Magazine | March 2021

REALTOR® Life
Leslie Burns: Checking All the Boxes
Written by Chris Menezes
Photography by Andrew Eicher Photography

All of Leslie Burns' experiences coming into real estate in 2011 made her a natural in the business, even her love for thrift shopping and finding diamonds in the rough. People have said she makes the job look easy. Though she emphases it isn't easy, her success stems from how much she loves it, how it incorporates her passion for community, interior design, marketing, and helping people.
Leslie learned the importance of owning a home at a young age. Her parents never owned a home, they rented several different houses in Chippewa Lake where Leslie grew up. It wasn't until her parents divorced and her mother remarried and purchased a home in Lafayette, that she realized how much stability homeownership provided their family.

As a child, Leslie dreamed of becoming an interior designer and decorator, but after graduating from Cloverleaf Senior High School in 1991, college just wasn't an option for her. Her father was diagnosed with cancer that summer and passed away later that year. She ended up working for a short time with May Company in the Summit Mall and then went to work for an answering service, answering over 200 incoming phone lines. "It was at the answering service that I learned good customer service, communication, and office skills," says Leslie. "From there I went on to become an Office Manager for one of our answering service clients."

Leslie moved up from Office Manager to Inside Sales and Marketing Manager. In this position, she got to travel all over the country, speaking about how to use integrated software that combined contact management databases with mapping software, allowing for efficient sales appointment setting based on proximity, as her company was the first in the country to utilize such technology.

She left after five years and went to work for a Medina CPA Firm, processing tax returns and later becoming Office Manager. Her boss at the time was the president of the Medina Chamber of Commerce, which led to Leslie joining the planning committee, helping her network, and getting to know almost every business owner within the county.

In 1997, Leslie and her husband, J.B., moved to Hinckley and started their family having two children, Kelsey and Laney. In 2001, shortly after 9/11, Leslie quit the corporate world to be a stay-at-home mom.

Later that year, she started her own jewelry business, Macklyn Lane Designs, making hand beaded jewelry that she sold at local craft shows and house parties. She eventually started her own website and began selling to a national catalog company, where they featured one of her hand beaded watches on the back cover of their catalog. "I photographed every piece of jewelry for my website and marketing brochures, and did all of the merchandising displays for my art shows."

Leslie became fascinated with real estate looking for investment property in 2010. "I was always looking into the properties that came up for sale and digging way deeper into the history, etc. I was doing so much of my own research that I felt like I was just calling my REALTOR® to get into the homes. I felt like I was inconveniencing her."

Leslie was at a Sheriff Sale with her friend, Jim Cook, whose mother opened one of the first female-owned brokerages in Medina County, when he told Leslie, "You should get your real estate license. You know more about real estate than anyone I know." By February 2011, she was licensed and ready to go.
"Real estate is not so much about selling a house as it is about helping people move on," says Leslie. "I love hearing from my clients after they have moved into their home. My business is about building relationships. Relationships with my clients and other professionals in my industry."

Leslie was just elected to serve as a director for the Medina County Board of REALTORS® for a three-year term starting in 2021. She is also an ambassador for the Medina Area Chamber of Commerce, and recently joined the Chippewa Lake Lions Club and Main Street Medina.

Leslie also loves staging vacant homes and provides this service to her clients at no additional charge. "I think it's my creative outlet for not becoming an interior decorator and designer." She starts all of her listings with "Welcome Home," which is also the name of her website (WelcomeHomeMedina.com).
In the end, Leslie is grateful to be part of an industry that provides such an important service to people, while allowing her the flexibility to spend time with her family on Chippewa Lake, where she can bike, run, kayak and enjoy a beautiful sunset.

February
26

In January, 2021 I filmed a segment with Danielle Serino on decluttering and selling your items online. As a Medina Ohio Realtor, I am passionate about pointing homeowners in the right direction to get they're home ready to sell. I'd love to help you!

Link to WKYC News Story HERE

***HERE'S THE STORY BELOW***

Need to Declutter? How to make a clean sweep selling your stuff online. No matter where you're selling, there are ways to maximize your money back.

 

CLEAN UP WHILE CLEANING OUT YOUR HOUSE

Author: Danielle Serino, Joe Calabrese

Published: 4:44 PM EST February 24, 2021

Updated: 5:58 PM EST February 24, 2021

 

CLEVELAND — Some are calling it the "pandemic purge." With people spending more time at home, they're realizing how much stuff they have that they really don't need. Some are donating, others just throwing it out, but you can also make some big cash with your unwanted stuff.

Mary Therese admits she's a hoarder, albeit an organized one. But even she knows it's time to unload. "It hurts my heart to throw things in the landfill," she said. So I kind of like to hang on to things until I can find a home for them. This is my motto for 2021 — simplify."

We paired Therese with Leslie Burns, a REALTOR who learned how to declutter. In fact, she's an organized hoarder too. We knew they'd be a match.

Burns likes Facebook Marketplace for sellers and buyers, specifically their search. "I can search for a sideboard and dressers will come up that don't even have the word sideboard in it, but they know what might also work for what you're looking for," she said.

The main focus on our clean sweep was Therese's Kitchen Aid mixer. "I try to start with bigger items," Burns said. "First things that are going to get the most money." But it's not as simple as taking a picture, posting it, and expecting it to sell. You need to stage the item. "So things like boots," Burns says, "I would stuff these probably with newspaper to give them a full look. If you look at the pictures and it doesn't look amazing, you're going to move on to the next one."

In the case of Therese's mixer, that meant a nice cleaning and a pretty backdrop. Burns says it's important to make those pictures look perfect, even if it takes multiple angles. "The more someone can visualize the item, the better," Burns said.

The next step is the item's description. Burns says you need to be creative and detailed when you're describing the items you're trying to sell, but don't forget important information like measurements, or sizes for clothing. Burns recommends looking up similar, new products online to see how they're described.

The last step is setting your asking price. But don't go too high. For example, Therese thought she could get $20 a piece for some of her pillows, but you can get new pillows for a similar price at some of the big stores. "Marketplace shoppers, they're looking for a deal," Burns said. You can always bring your price down. Or for big items, you might offer delivery then add that to the price.

And finally, to maximize your chances of a sale, post on multiple marketplace groups. Turns out Therese was a magnet for buyers. In less than a month, she sold her mixer and five other items for $831, enough to buy herself a trip to Florida. "Now my sister-in-law, my friends, they're all like, 'Show me how to do it,'" Therese said. "I might have to have a consultation for them."

She's also learned the art of the sale. "I hit a top that got viewed 190 times, but I didn't get an offer. So I changed something in the title, and boom, a day later it was sold." But, Therese says she's still got a long way to go. When asked what her goal was, she said, "To make room for more stuff. No, it's to you know, just minimize."

Login to My Homefinder

Login to My Homefinder