Leslie Burns

Posts by Leslie Burns, REALTOR®

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About Leslie | 2 Posts
Media | 1 Posts
Medina County | 2 Posts
Organizing | 1 Posts
Real Estate | 3 Posts
April
2

I've done a lot of reflecting this past year about real estate and my place in the industry. I remember back in 2009/2010 my husband and I were looking for investment property. I was consumed with real estate, checking Realtor.com every day to see what had come on the market and calling my Realtor friend to show us listings. I was reasearching sold listings on the Auditors website and reading through documents online. I was doing so much research that I felt like I was calling my Realtor just to get in the door. 

Eventually I was at a Sheriff Sale with a close friend and he suggested I just get my real estate license. That was in November of 2010 and by February of 2011 I had completed my classes and passed my test. I guess that's a fast forward because, before you can TAKE the test, you have to be sponsored by a broker. Meaning, you have to know exactly what brokerage you're going to be working at when you pass your test. A broker has to sign the paperwork for you to even take your test.

When I first started out I chose a very small brokerage that my friend referred me to. I spent my first year there learning all about the industry. The broker that I was working with had been in the business a VERY long time and had so much to share. While I loved this family, the broker was nearing retirement and I felt I was growing faster than this brokerage could help me with.

I became active with the Medina County Board of Realtors my first year and began to build relationships with other agents and brokers. I was introduced to the Marquard's at a MCBOR function and something about their family caught my attention. I had a successful first year in business and many regional and national brokerages were recruiting me... but not M.C. Real Estate. I mean, I wasn't getting the obvious recruiting phone calls that I was getting from other brokerages. I ended up having lunch with Matt Marquard over a mutual client situation and fast forward, here I am. 

In my 11 year career I have seen agents hop from brokerage to brokerage. I've never asked them why or what they were looking for that they felt one brokerage could provide over another. I can tell you this... I haven't seen a lot of people come to M.C. Real Estate and then leave. Only a few. Some were brand new agents that after a short time either decided real estate wasn't for them or had expecations of the industry that M.C. Real Estate couldn't provide. Some were seasoned agents that made the move from their original brokerage to M.C. and then moved on to even their 3rd or 4th brokerage since leaving M.C. Real Estate.

I love the support I get from my manager, my broker, and the staff at M.C. Real Estate. I love the relationships the brokerage has fostered with the agents and their families. Most importantly, I know the Marquard family cares about me, my business and my family. Their dedication to not only their agents and their own brokerage but also the real estate industry is incredible.

I didn't imagine that one day I would be the Vice President of the Board of Realtors when I first got licensed. Or an Ambassador for the Chamber of Commerce. When I first started out I just wanted to help people. Well helping people buy and sell homes is just a part of the career. Giving back to the industry and the community gives even greater reward.

So blessed to be celebrating 11 years in business and 10 years with M.C. Real Estate. I love the stability of being with the same brokerage and growing my business here. I look forward to many more years of growth with the Marquard Family.

March
19

How does a seller pick the highest and best offer? So many people are talking about an overwhelming amount of showings when a house gets listed. And then the seller is asking for "highest and best". What does that even mean

Is there a difference between HIGHEST and BEST? Actually there is... You could have one or the other or BOTH.

If you're wondering how to get your OFFER ACCEPTED in today's climate, let me help you out.

FIRST AND FOREMOST You need a great REALTOR who knows how to compete in a multiple offer situation. After that... it's as easy as 1-2-3

1* You absolutely MUST have your pre-approval or proof of funds BEFORE you start your home search. You will need to submit this with your offer. And you don't want to start looking at houses without this because you certainly don't want to waste your time or your agents time to find out things are a little more complicated than you thought they would be. There are a lot of factors that go in to the offer that the lender must provide. 

  • Is your loan Conventional, VA, FHA, OFHA, Other?
  • How soon can the lender close on the transaction?
  • How much money are you putting down?
  • If your loan is VA or FHA, is a pest inspection required?


All of these questions are part of your pre-approval process and they are all part of the purchase agreement. Your agent can't fill in the blanks on the purchase agreement without these questions being answered.

Your agent can also help you CHOOSE a good LENDER. This is SUPER important. You want to choose a lender that answers their phone and is accessible when you need them. If you need help finding a lender, let me know. I can recommend several local lenders and help you choose the lender that fits best for you.


2* Make sure you're one of the first ones in the door when the listing goes active. I will set up a saved search that meets your criteria and you'll be the first to know when a listing goes active that meets your criteria. This is important because some home sellers are not allowing overlapping showings. So you need a buyers agent who can schedule a showing ASAP and make sure you're one of the first peoplee through the door.

3* Submit a STRONG offer! Long gone are the days of low-ball offers. When agents ask for your "Highest and Best", you need to make the strongest offer you are comfortable walking away from if your offer isn't accepted. Possession, earnest money, and closing time frame are just a few of the many conditions that may be important to the seller. I will communicate with the list agent to see what the sellers needs are. The "Highest Offer" isn't always the "Best Offer".

Hope this helps you get your offer accepted!

March
19

I see a lot of new listings in the MLS that maybe go in on Friday and say something like "Please submit all offers by 5pm on Monday". This was a great strategy maybe back in November. However, now that more and more houses are coming on the market, that might not be the best idea.

First of all, most buyers are under time constraints. They are looking at a house today because they most likely NEED to buy a house today. If they see it today and submit a GOOD offer today, you might want to negotiate with them or accept their offer.

Some buyers don't want to get into a bidding war. I've had buyers ask me to schedule showings and when I tell them the seller isn't reviewing offers for 3 days, 5 days, sometimes a week, they tell me not to even schedule. 

Buyers will have time to retract their offer. I've been on both the buying and selling end of the buyer retracting their offer before the deadline. In my buyer's case it was because something better came on the market before the seller made a decision. In my sellers case we had 9 offers and before the deadline 3 of them retracted. Probably for the same reason.

A good strategy might be to just ask all buyers to submit their highest and best offer from the get-go and for the seller to accept a good offer swiftly so they don't lose a good buyer.

As a top selling agent I have managed many multiple offer situations. I've also had my buyers offers accepted in multiple offer situations. I'm a tough negotiator and as a full time agent, I've navigated a lot of contracts and taken the time to build relationships with other agents. That makes a big difference in a Seller's Market.

March
19

In October of 2020 I was contacted to be a featured REALTOR in Akron/Canton Real Producers Magazine. It's an honor to be featured in the magazine because they feature top producing agents and it's not paid advertising.

This magazine is sent to all real estate agents in the Akron/Canton market. It's a way for other agents to get to know you and your back story. The advertisers in the magazine are those affiliated with the real estate industry (lenders, title agencies, contractors, photographers).

This was such a fun experience because it makes you dig down deep and analyze who you are and how you got here. I was interviewed initially via Zoom to make sure I was the right fit. I completely my questionnaire. We scheduled the photographer. I read through the final and then waited for March to come.

I had no idea how it was going to look or come across but I'm so happy with the magazine feature. I feel like they did a good job capturing who I was and how I got to where I am today. I am SO THANKFUL to be a REALTOR in Medina, Ohio. Thank you to all my clients, friends and family! And thank you to my amazing mom who did everything she could to mold me into the woman I am today.

AKRON / CANTON
Real Producers Magazine | March 2021

REALTOR® Life
Leslie Burns: Checking All the Boxes
Written by Chris Menezes
Photography by Andrew Eicher Photography

All of Leslie Burns' experiences coming into real estate in 2011 made her a natural in the business, even her love for thrift shopping and finding diamonds in the rough. People have said she makes the job look easy. Though she emphases it isn't easy, her success stems from how much she loves it, how it incorporates her passion for community, interior design, marketing, and helping people.
Leslie learned the importance of owning a home at a young age. Her parents never owned a home, they rented several different houses in Chippewa Lake where Leslie grew up. It wasn't until her parents divorced and her mother remarried and purchased a home in Lafayette, that she realized how much stability homeownership provided their family.

As a child, Leslie dreamed of becoming an interior designer and decorator, but after graduating from Cloverleaf Senior High School in 1991, college just wasn't an option for her. Her father was diagnosed with cancer that summer and passed away later that year. She ended up working for a short time with May Company in the Summit Mall and then went to work for an answering service, answering over 200 incoming phone lines. "It was at the answering service that I learned good customer service, communication, and office skills," says Leslie. "From there I went on to become an Office Manager for one of our answering service clients."

Leslie moved up from Office Manager to Inside Sales and Marketing Manager. In this position, she got to travel all over the country, speaking about how to use integrated software that combined contact management databases with mapping software, allowing for efficient sales appointment setting based on proximity, as her company was the first in the country to utilize such technology.

She left after five years and went to work for a Medina CPA Firm, processing tax returns and later becoming Office Manager. Her boss at the time was the president of the Medina Chamber of Commerce, which led to Leslie joining the planning committee, helping her network, and getting to know almost every business owner within the county.

In 1997, Leslie and her husband, J.B., moved to Hinckley and started their family having two children, Kelsey and Laney. In 2001, shortly after 9/11, Leslie quit the corporate world to be a stay-at-home mom.

Later that year, she started her own jewelry business, Macklyn Lane Designs, making hand beaded jewelry that she sold at local craft shows and house parties. She eventually started her own website and began selling to a national catalog company, where they featured one of her hand beaded watches on the back cover of their catalog. "I photographed every piece of jewelry for my website and marketing brochures, and did all of the merchandising displays for my art shows."

Leslie became fascinated with real estate looking for investment property in 2010. "I was always looking into the properties that came up for sale and digging way deeper into the history, etc. I was doing so much of my own research that I felt like I was just calling my REALTOR® to get into the homes. I felt like I was inconveniencing her."

Leslie was at a Sheriff Sale with her friend, Jim Cook, whose mother opened one of the first female-owned brokerages in Medina County, when he told Leslie, "You should get your real estate license. You know more about real estate than anyone I know." By February 2011, she was licensed and ready to go.
"Real estate is not so much about selling a house as it is about helping people move on," says Leslie. "I love hearing from my clients after they have moved into their home. My business is about building relationships. Relationships with my clients and other professionals in my industry."

Leslie was just elected to serve as a director for the Medina County Board of REALTORS® for a three-year term starting in 2021. She is also an ambassador for the Medina Area Chamber of Commerce, and recently joined the Chippewa Lake Lions Club and Main Street Medina.

Leslie also loves staging vacant homes and provides this service to her clients at no additional charge. "I think it's my creative outlet for not becoming an interior decorator and designer." She starts all of her listings with "Welcome Home," which is also the name of her website (WelcomeHomeMedina.com).
In the end, Leslie is grateful to be part of an industry that provides such an important service to people, while allowing her the flexibility to spend time with her family on Chippewa Lake, where she can bike, run, kayak and enjoy a beautiful sunset.

February
26

In January, 2021 I filmed a segment with Danielle Serino on decluttering and selling your items online. As a Medina Ohio Realtor, I am passionate about pointing homeowners in the right direction to get they're home ready to sell. I'd love to help you!

Link to WKYC News Story HERE

***HERE'S THE STORY BELOW***

Need to Declutter? How to make a clean sweep selling your stuff online. No matter where you're selling, there are ways to maximize your money back.

 

CLEAN UP WHILE CLEANING OUT YOUR HOUSE

Author: Danielle Serino, Joe Calabrese

Published: 4:44 PM EST February 24, 2021

Updated: 5:58 PM EST February 24, 2021

 

CLEVELAND — Some are calling it the "pandemic purge." With people spending more time at home, they're realizing how much stuff they have that they really don't need. Some are donating, others just throwing it out, but you can also make some big cash with your unwanted stuff.

Mary Therese admits she's a hoarder, albeit an organized one. But even she knows it's time to unload. "It hurts my heart to throw things in the landfill," she said. So I kind of like to hang on to things until I can find a home for them. This is my motto for 2021 — simplify."

We paired Therese with Leslie Burns, a REALTOR who learned how to declutter. In fact, she's an organized hoarder too. We knew they'd be a match.

Burns likes Facebook Marketplace for sellers and buyers, specifically their search. "I can search for a sideboard and dressers will come up that don't even have the word sideboard in it, but they know what might also work for what you're looking for," she said.

The main focus on our clean sweep was Therese's Kitchen Aid mixer. "I try to start with bigger items," Burns said. "First things that are going to get the most money." But it's not as simple as taking a picture, posting it, and expecting it to sell. You need to stage the item. "So things like boots," Burns says, "I would stuff these probably with newspaper to give them a full look. If you look at the pictures and it doesn't look amazing, you're going to move on to the next one."

In the case of Therese's mixer, that meant a nice cleaning and a pretty backdrop. Burns says it's important to make those pictures look perfect, even if it takes multiple angles. "The more someone can visualize the item, the better," Burns said.

The next step is the item's description. Burns says you need to be creative and detailed when you're describing the items you're trying to sell, but don't forget important information like measurements, or sizes for clothing. Burns recommends looking up similar, new products online to see how they're described.

The last step is setting your asking price. But don't go too high. For example, Therese thought she could get $20 a piece for some of her pillows, but you can get new pillows for a similar price at some of the big stores. "Marketplace shoppers, they're looking for a deal," Burns said. You can always bring your price down. Or for big items, you might offer delivery then add that to the price.

And finally, to maximize your chances of a sale, post on multiple marketplace groups. Turns out Therese was a magnet for buyers. In less than a month, she sold her mixer and five other items for $831, enough to buy herself a trip to Florida. "Now my sister-in-law, my friends, they're all like, 'Show me how to do it,'" Therese said. "I might have to have a consultation for them."

She's also learned the art of the sale. "I hit a top that got viewed 190 times, but I didn't get an offer. So I changed something in the title, and boom, a day later it was sold." But, Therese says she's still got a long way to go. When asked what her goal was, she said, "To make room for more stuff. No, it's to you know, just minimize."

January
16

2020 was surely the year to get things done. Many people had extra time on their hands and were spending more time at home so they turned to household projects. My household project was purging my home. Like almost MINIMALIST purging.

I started in my garage attic. I pulled down the attic steps and all by myself I went up and down the steps bringing down every item in the attic.We had sleds, beach toys, boogie boards, shelves, tents, outside Christmas decorations, car roof top boxes, car ski racks, car bike racks, extra wood... all kinds of stuff. After I got all the stuff down from the attic I took a broom up there and swept up all the debris. There was a lot of debris because we had a new roof put on several years ago and all the hammering brought down a lot of debris that just was left there. I filled an entire 5 gallon bucket with just debris from the attic. Then I took the shop vac up there and vacuummed all that was left. Once it was entirely spotless, I closed the pulled down steps and was done.

The next step in my attic purge was to either sell the stuff, organize the stuff or donate the stuff. I did a lot of all 3. I probably made about $700 from all the stuff I sold in my attic.

Next I moved on to the garage. I was on a mission. All by myself, I moved every item out of my garage to the driveway, patio and living room. I swept the entire garage floor. I ran a shop vac over all the window sills, corners, any area that needed a good vac. I vacuumed all the carpet areas and had the garage inside professionally painted. I don't have pics of the patio but it was just as full as my living room. Also did not take before pics of the garage.

Don't worry... I got it all cleaned up before Christmas!

Then I moved to the upstairs. We live in a Cape Cod style home so the second floor consists of two bedrooms, a full bath and two attic spaces. The upstairs is our daughters domain and they were both away at college when I took on this task. I started by moving everything from one room to the other. While I did this I combined all like items. I used little bins and baskets for this. All the hair ties, all the headbands, all the beauty products... and son on.

Once one room was completely empty I cleaned it entirely. I cleaned the windows, removed all outlet and switch covers and put in ziplock bag, ran the vacuum, cleaned any carpet stains with carpet cleaning machine and then moved on. I did this with both of the bedrooms and emptied and vacuumed the attic spaces.

I completely emptied the upstairs bathroom. I cleaned it spotless and removed the switchplate and outlet covers.

 

After I completely purged both bedrooms and the bathroom, anything that wasn't staying upstairs, I hauled down to the basement family room one armful at a time. That's when I decided the furniture in the basement family room had to go. I'm sure you're thinking... "WHAT?!?!"

So here's the thing about this basement furniture. The large chair & ottoman a client gave to me when I sold his home. The small chair and ottoman I bought from a neighbor in my old neighborhood over 10 years ago for $90. The sectional sofa we've also had for more than 10 years. The springs were broken on one side. My husband fixed it. But it wasn't my favorite. I donated ALL the furniture to a family of a friend of mine who had NO living room furniture. They came and picked it up and when it was gone... I felt AMAZING! And the family that got the furniture was SO HAPPY!!!

Closing up the cottage... Around this same time we had to close up our small cottage... not only for the winter... but forever. I'll save this for my next blog post. This post is titled "How I got started..."

Some homework for you until I post my next blog: Watch "The Minimalists" on Netflix. This movie will change your LIFE! My house purging journey started in 2020. I didn't watch the movie until 2021 but you'll see later that it helped me to purge even further. As much as I would love to become a Minimalist, that's just not in the cards for me now. I do have stuff I love and I'm not ready to part with everything I own but it does make you second guess why we have so much.

October
12

Having lived in Medina County my entire life, I could sell Medina in my sleep. I've heard some new residents say that just by driving through the square, they were sold on Medina instantly. It looks like a scene from a Hallmark movie.

Medina has so much to offer! Our gorgeous downtown historic district features retail, dining and special events throughout the year. The square features so many unique boutiques & shops. If you're considering a move to Medina, let's meet uptown. I'll buy you a coffee and we'll take a walking tour (shopping tour!). I'll tell you everything I know about the community *I promise you wont get bored.

Medina City School District has 1 high school, 2 middle schools, 7 elementary schools and covers 52 square miles. Both of our daughters are students at Medina High School and we couldn't be happier.

There are 7 public high school options in Medina County. Brunswick, Buckeye, Cloverleaf, Highland, Medina, Wadsworth & the Medina County Career Center. I graduated from Cloverleaf High School and my husband graduated from Medina High School. I have helped clients buy or sell homes in every district.

Founded in 1818, the city of Medina now has a population of approx 26,200 people. If you have questions about living in Medina, call me today! I can help you find the answers you need and help you choose the right community or neighborhood for your family. (stats medinaoh.org)

There are many activities for kids & families in Medina. Actually, right in the historic district there are events going on all the time! Cool Beans Cafe, A Cupcake A Day, The Book Store, All Fired Up and The Medina Library all have family activities & events. Main Street Medina coordinates family events including the Candlelight Walk, Pizza Palooza, Kids Day of Play & Safety, Medina International Fest & the Medina Ice Festival.

There are also many adult activities in Medina. Ladies Night Out on the Square, Medina Farmers Market, Parades, Beer & Wine Tastings, Bands playing in local establishments… the list goes on and on.

So… coffee? If you're considering a move to Medina, call me today. I'll share my love for the community with you and help you find the home of your dreams.

*photo courtesy of Joel Foose

October
12

What do I know about Chippewa Lake? I actually grew up in Chippewa Lake! We lived in a house right at the peak of Heather Hedge, Lake St & First Street until I was in the 1st grade (this home is no longer there).

We then moved to the house at 10 Parkway Drive (also no longer there). I LOVED THAT HOUSE! My fondest childhood memories were made in that house. We lived there until I was in the 6th grade. My parents then bought a home in Lafayette Township on Lafayette Rd where they lived another 22 years.

I learned to ride my bike on First Street. I learned to swim in Chippewa Lake. I remember swimming out to the dock and under the dock… playing in the sand at the beach.

My mom and I would walk down to the docks and fish and she wouldn't catch a thing. I'd toss my line in and catch a fish right away (sorry mom).

I remember riding the bus to the Chippewa Lake Baptist Church all by myself as a child.

I remember that you could hear the ice cream truck for EVER. I would have my money ready when I first heard the music from the ice cream truck and I'd wait and wait and wait for them. I think the music from the ice cream truck could be heard from Briarwood Beach all the way to the tennis courts on the circle.

When I would get my allowance I would ride my bike up to Don & Jean's and buy candy and little trinkets for my mom in their "gift shop".

I remember Don Casper from the Oaks, Ellie from the Village, Billy Leohr from Leohr's Automotive and Bill from the Sunoco station.

My parents were members of the Chippewa Lake CB Radio Club and as a child, I knew the CB handles to every member.

I've maybe missed three 4th of July Parades in my life.

Most people who grew up in Chippewa Lake have memories of the Amusement Park. I was very young when it closed. I have faint memories of the park but I do have memories there.

When I got my real estate license, I knew I wanted to promote Chippewa Lake. I am so passionate about the Village of Chippewa Lake and my goal as an agent is to help the owners there increase their property values. I have helped educate appraisers on the value in the community. On all my listings I promote the activities and events in the community.

Years ago I connected with Donna at the Medina County Parks District and developed a relationship with them so I could better educate buyers and sellers on how lake rights work.

I am on a first name basis with the Chippewa Lake Zoning Inspector. We communicate on listings I have and listings I have coming on the market. If he can't reach my sellers on a concern, he calls me to communicate with them.

In the summer of 2019, my husband and I bought a home on Bungalow Bay Blvd. As I type this blog I have closed on over 45 properties in Chippewa Lake.

If you are considering buying or selling a home in Chippewa Lake, call me today. I'd love to work with you. 

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