This magazine is sent to all real estate agents in the Akron/Canton market. It's a way for other agents to get to know you and your back story. The advertisers in the magazine are those affiliated with the real estate industry (lenders, title agencies, contractors, photographers).
This was such a fun experience because it makes you dig down deep and analyze who you are and how you got here. I was interviewed initially via Zoom to make sure I was the right fit. I completely my questionnaire. We scheduled the photographer. I read through the final and then waited for March to come.
I had no idea how it was going to look or come across but I'm so happy with the magazine feature. I feel like they did a good job capturing who I was and how I got to where I am today. I am SO THANKFUL to be a REALTOR in Medina, Ohio. Thank you to all my clients, friends and family! And thank you to my amazing mom who did everything she could to mold me into the woman I am today.
AKRON / CANTON
Real Producers Magazine | March 2021
Leslie Burns: Checking All the Boxes
Written by Chris Menezes
Photography by Andrew Eicher Photography
All of Leslie Burns' experiences coming into real estate in 2011 made her a natural in the business, even her love for thrift shopping and finding diamonds in the rough. People have said she makes the job look easy. Though she emphases it isn't easy, her success stems from how much she loves it, how it incorporates her passion for community, interior design, marketing, and helping people.
Leslie learned the importance of owning a home at a young age. Her parents never owned a home, they rented several different houses in Chippewa Lake where Leslie grew up. It wasn't until her parents divorced and her mother remarried and purchased a home in Lafayette, that she realized how much stability homeownership provided their family.
As a child, Leslie dreamed of becoming an interior designer and decorator, but after graduating from Cloverleaf Senior High School in 1991, college just wasn't an option for her. Her father was diagnosed with cancer that summer and passed away later that year. She ended up working for a short time with May Company in the Summit Mall and then went to work for an answering service, answering over 200 incoming phone lines. "It was at the answering service that I learned good customer service, communication, and office skills," says Leslie. "From there I went on to become an Office Manager for one of our answering service clients."
Leslie moved up from Office Manager to Inside Sales and Marketing Manager. In this position, she got to travel all over the country, speaking about how to use integrated software that combined contact management databases with mapping software, allowing for efficient sales appointment setting based on proximity, as her company was the first in the country to utilize such technology.
She left after five years and went to work for a Medina CPA Firm, processing tax returns and later becoming Office Manager. Her boss at the time was the president of the Medina Chamber of Commerce, which led to Leslie joining the planning committee, helping her network, and getting to know almost every business owner within the county.
In 1997, Leslie and her husband, J.B., moved to Hinckley and started their family having two children, Kelsey and Laney. In 2001, shortly after 9/11, Leslie quit the corporate world to be a stay-at-home mom.
Later that year, she started her own jewelry business, Macklyn Lane Designs, making hand beaded jewelry that she sold at local craft shows and house parties. She eventually started her own website and began selling to a national catalog company, where they featured one of her hand beaded watches on the back cover of their catalog. "I photographed every piece of jewelry for my website and marketing brochures, and did all of the merchandising displays for my art shows."
Leslie became fascinated with real estate looking for investment property in 2010. "I was always looking into the properties that came up for sale and digging way deeper into the history, etc. I was doing so much of my own research that I felt like I was just calling my REALTOR® to get into the homes. I felt like I was inconveniencing her."
Leslie was at a Sheriff Sale with her friend, Jim Cook, whose mother opened one of the first female-owned brokerages in Medina County, when he told Leslie, "You should get your real estate license. You know more about real estate than anyone I know." By February 2011, she was licensed and ready to go.
"Real estate is not so much about selling a house as it is about helping people move on," says Leslie. "I love hearing from my clients after they have moved into their home. My business is about building relationships. Relationships with my clients and other professionals in my industry."
Leslie was just elected to serve as a director for the Medina County Board of REALTORS® for a three-year term starting in 2021. She is also an ambassador for the Medina Area Chamber of Commerce, and recently joined the Chippewa Lake Lions Club and Main Street Medina.
Leslie also loves staging vacant homes and provides this service to her clients at no additional charge. "I think it's my creative outlet for not becoming an interior decorator and designer." She starts all of her listings with "Welcome Home," which is also the name of her website (WelcomeHomeMedina.com).
In the end, Leslie is grateful to be part of an industry that provides such an important service to people, while allowing her the flexibility to spend time with her family on Chippewa Lake, where she can bike, run, kayak and enjoy a beautiful sunset.